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E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
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How can businesses ensure they are effectively listening and responding to their clients' needs? How can businesses achieve this balance without neglecting crucial aspects of their operations or marketing? What are the risks associated with DIY marketing, and when should businesses consider bringing in professionals?
In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!
Iris Goldfeder is founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.
In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results. We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business.
If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!
"Building strong connections through marketing takes time and consistency."
- Iris Goldfeder
In this episode we explore:
- Importance of Marketing in Business Growth
- Common Marketing Mistakes and Misconceptions
- Understanding Client Needs in Marketing
- Digital and Video Content Strategies
- Building Strong Connections
Links:
https://www.linkedin.com/in/igoldfeder/
https://www.facebook.com/gasstovecreative
https://www.instagram.com/gasstovecreative
https://thecookbookpodcast.com
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Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
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For full show notes and more visit https://www.leanoutmethod.com/podcast
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