WTF is a Product Manager?

Learn, Make, Learn

This week, we dive into Ernest's career as a product manager/product marketer and discuss what a product manager does, how to sift meaningful insights from the noise, how to enter the field & much more.
FOLLOW-UPS – 02:25
Surprised by the Hot Hand Fallacy?
Imagined Consumption Reduces Actual Consumption
I placed too much faith in underpowered studies

WTF IS A PRODUCT MANAGER? – 07:24
Ernest’s blog post on this topic
Why The Hidden Risks Of Specialization Help Explain Crises
How “Jobs to Be Done” Can Help You Make, Better
UNDERSTANDING YOUR CUSTOMER – 12:04
THE PRODUCT BRIEF – 21:34
Give me the freedom of a tight brief
GETTING TO THE WHY – 26:09
Coca-Cola “Polar Bowl”
CHEERLEADING, MOMENTUM, HONESTY & RISK – 33:32
The Greatest Night in Pop
THE DREADED ‘CEO PROJECT’ – 39:43
WHAT PEOPLE GET WRONG ABOUT PRODUCT MANAGEMENT – 41:47
Sports Product Management at University of Oregon
HOW TO BECOME A PM – 45:06
Kicksology.net—Don’t Call it a Comeback
Apple Hires Anand Lal Shimpi
Google hires The Verge’s Deiter Bohn
Architecture and design with Dami
ADVICE TO YOUR 16-YEAR-OLD SELF – 53:22
Steve Jobs Secrets of Life
WEEKLY RECS – 55:53
BBC Connections
The Greatest Shot in Television
Steve Jobs, internal “Chalk Talk” for NeXT, 1991
Naim Mu-So 2
Andrew Robinson’s review of the Mu-So 2
NeXT Cube
Steve Jobs intro’s the original iMac
CLOSING & PREVIEW – 01:07:53
(Image credit: Ernest Kim)

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CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Chapters

1. WTF is a Product Manager? (00:00:00)

2. Follow-Ups (00:02:25)

3. WTF is a Product Manager? (00:07:24)

4. Don’t Try to Move the Designer’s Pencil for Them (00:11:19)

5. Understanding Your Customer (00:12:04)

6. Validating an Opportunity (00:18:48)

7. The Product Brief (00:21:34)

8. Pattern Matching & Getting to the Why (00:26:09)

9. Cheerleading, Momentum, Honesty & Risk (00:33:32)

10. The Dreaded ‘CEO Project’ (00:39:43)

11. What People Get Wrong About Product Management (00:41:47)

12. How to Become a PM (00:45:06)

13. Advice to Your 16-Year-Old Self (00:53:22)

14. Weekly Recommendations (00:55:53)

15. Closing & Preview of Our Next Episode (01:07:53)