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#154: The Art of Skis with Jason Levinthal
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This week Jon gets down with Jason Levinthal, who founded LINE in his parents' garage back in 1995 and is known for creating some of the first twin tip skis.
After selling LINE to K2 sports, Jason was longing to get back into the industry, with the lessons he learned about scaling and the new prospects of online selling. In 2013, he founded J Skis with a direct-to-consumer business model with limited edition runs and a community focus. On top of all that, Jason medaled in the first-ever Winter X Games slopestyle skiing event in 1998.
Today, J Skis is known for its limited run ski designs, gear and clothing with frequent Vermont collaborations, including Stowe Cider Apres All Day skis and Ski the East Ice Lightning skis.
Learn more at https://jskis.com
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