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Nostalgia Marketing And Authenticity with Kevin Martin of Safe Haus Wellness
Manage episode 412968595 series 3113207
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Welcome to Pride and Promotion a marketing podcast specifically tailored for the LGBTQ Community. Where you are a business owner, community organizer, volunteer, or just like to help get the word out about people, places and things in our LGBTQ space, this podcast will help you learn tactics or meet people that are getting it done.
Host Joe Federico has been doing marketing and specifically social media marketing for over 10 years after his previous life working in journalism and print media. His company J. Federico Marketing helps clients learn the art of using social media to their advantage as well offering services to automate the process for you. Be sure to check out the website at www.jfedericomarketing.com and tune in every week to the Pride and Promotion Podcast.
Summary
In this episode of the Pride and Promotion Podcast, host Joe Federico interviews Kevin Martin of Safe Haus Wellness. They discuss Kevin's journey from being Joe's client for social media marketing to becoming a successful wellness coach. They explore the challenges of marketing in the mental health field and the importance of authenticity. The conversation also delves into the concept of nostalgia marketing and how it can be used effectively. Kevin shares his thoughts on creating a nostalgic marketing campaign and the power of evoking emotions for healing. Finally, they discuss Kevin's work in supporting the LGBT community. Kevin Martin discusses the challenges faced by the LGBTQIA+ community and the lack of support available. He emphasizes the importance of acceptance as a key aspect of pride. Kevin also shares insights on how queer men can celebrate their pride in their businesses and personal lives. He highlights the need for self-promotion and advocates for being proud of one's accomplishments. The conversation concludes with a rapid-fire round of questions.
Takeaways
Authenticity is crucial in marketing, especially in the mental health field.
Nostalgia marketing can be a powerful tool to evoke emotions and connect with an audience.
When creating a nostalgic marketing campaign, it's important to be mindful of the emotions it may evoke and provide a safe space for individuals to engage or disengage.
Eliciting emotions from the past can be a valuable tool in the healing process.
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