Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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021 Using Print Strategically (and much more): A Conversation with CMO Mark Messing
MP3•Episode home
Manage episode 168293100 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.
…
continue reading
62 episodes
MP3•Episode home
Manage episode 168293100 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.
…
continue reading
62 episodes
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