America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
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Content provided by Legal Talk Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Talk Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
Manage episode 421874590 series 87928
Content provided by Legal Talk Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Talk Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
- 00:00 Intro
- 01:19 Common Mistakes Lawyers Make in Marketing
- 01:54 The Importance of Knowing Your Audience
- 03:33 Simplifying Legal Jargon for Better Client Communication
- 05:33 Email Marketing: A Tool for Client Retention and Acquisition
- 08:06 Nurturing Clients Through the Marketing Funnel
- 18:05 Leveraging Lead Magnets for Law Firms
- 25:41 Navigating Email Overwhelm: A Strategic Approach
- 26:32 Crafting the Perfect Welcome Sequence
- 27:36 The Art of Email Sequencing for Engagement
- 28:34 Why Law Firms Struggle with Email Campaigns
- 29:25 The Importance of Delegating Email Marketing
- 33:06 Compliance and Email Marketing: Navigating the Legalities
- 39:27 Book Recommendation
- 42:31 One thing that works
Resources mentioned in this episode:
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
2217 episodes
Share
Manage episode 421874590 series 87928
Content provided by Legal Talk Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Talk Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
- 00:00 Intro
- 01:19 Common Mistakes Lawyers Make in Marketing
- 01:54 The Importance of Knowing Your Audience
- 03:33 Simplifying Legal Jargon for Better Client Communication
- 05:33 Email Marketing: A Tool for Client Retention and Acquisition
- 08:06 Nurturing Clients Through the Marketing Funnel
- 18:05 Leveraging Lead Magnets for Law Firms
- 25:41 Navigating Email Overwhelm: A Strategic Approach
- 26:32 Crafting the Perfect Welcome Sequence
- 27:36 The Art of Email Sequencing for Engagement
- 28:34 Why Law Firms Struggle with Email Campaigns
- 29:25 The Importance of Delegating Email Marketing
- 33:06 Compliance and Email Marketing: Navigating the Legalities
- 39:27 Book Recommendation
- 42:31 One thing that works
Resources mentioned in this episode:
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
2217 episodes
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Similar to Legal Talk Network - Law News and Legal Topics
America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.
…
continue reading
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
…
continue reading
Although the world is becoming mostly sedentary, our bodies still require a wide variety of daily movements in order to work well. Many of us struggle to get regular exercise, but even that can fall short of nourishing the body from head to toe. How can we move more—a lot more—when we have sore, stiff parts and overly busy lifestyles? Join Katy Bowman M.S., biomechanist, author, and movement educator as she combines big-picture lessons on biomechanics, kinesiology, physiology, and natural hu ...
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Puck senior political correspondent Tara Palmeri is here to help you get through what may be the most chaotic and consequential presidential election cycle of our lifetime. With 15 years covering politics, Tara speaks with the smartest political brains to discuss what is happening behind the scenes in Washington D.C., and on the campaign trail.
…
continue reading
Hosted by former Marvel entertainment lawyer Paul Sarker and entertainment enthusiast Mesh Lakhani, Better Call Paul will delve into the business and legal issues at play behind the glitz and glam. This show takes you beyond the catchy headlines to find out what’s really at play behind the scenes and gives you an introduction to the business side of show business.
…
continue reading
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