Artwork

Content provided by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Alan Drazen - The Inventor Of The Choco Taco

31:56
 
Share
 

Manage episode 339654955 series 2842386
Content provided by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In late July, Unilever broke the internet by announcing the discontinuation of one of America's most iconic treats, the Choco Taco. Frank and Ian were devastated and spent the next 48 hours scouring convenience stores to pile up stock.

Then our energy quickly turned to the miracle story of one man pitching his boss on a new product that would ultimately generate more than 1,000,000,000 units sold. That man is Alan Drazen and he joined us to share his founder's journey from concept, prototype, first sales, viral marketing, landing Taco Bell, and growing the business over four decades.

Alan Drazen is a dreamer who created something lasting value from scratch. His story will inspire you to reach higher than you thought you were capable of.

  continue reading

135 episodes

Artwork
iconShare
 
Manage episode 339654955 series 2842386
Content provided by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In late July, Unilever broke the internet by announcing the discontinuation of one of America's most iconic treats, the Choco Taco. Frank and Ian were devastated and spent the next 48 hours scouring convenience stores to pile up stock.

Then our energy quickly turned to the miracle story of one man pitching his boss on a new product that would ultimately generate more than 1,000,000,000 units sold. That man is Alan Drazen and he joined us to share his founder's journey from concept, prototype, first sales, viral marketing, landing Taco Bell, and growing the business over four decades.

Alan Drazen is a dreamer who created something lasting value from scratch. His story will inspire you to reach higher than you thought you were capable of.

  continue reading

135 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide