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The Need for Marketing Teams to Keep a Wider View of Their Businesses
Manage episode 433319721 series 3592047
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Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue.
Connect With:
- Keith Finger (Guest): Website // LinkedIn
- Jenni DeWitt (Co-Host): Website // LinkedIn
- Mike Fazio (Co-Host): Website // LinkedIn
Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com
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