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#26 - Discussing Sales - Ensuring Customer Success

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Manage episode 317873024 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's never too soon to be thinking about (and discussing) customer success. But how you go about it matters. It's not a simple promise, but rather is an agreement with your customer.

In this episode, Brendan talks with Bob Graham about how to think about the sale/post-sale journey as a story, and the role the customer plays in guaranteeing their own success. It will change how you think about sales.

To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here -

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 317873024 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's never too soon to be thinking about (and discussing) customer success. But how you go about it matters. It's not a simple promise, but rather is an agreement with your customer.

In this episode, Brendan talks with Bob Graham about how to think about the sale/post-sale journey as a story, and the role the customer plays in guaranteeing their own success. It will change how you think about sales.

To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here -

  continue reading

75 episodes

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