#47 - Testimonials, references and social proof
Manage episode 330821150 series 3281159
One of your best sales tools is the feedback you get from your current customers. But are you actively collecting those testimonials?
Brendan wasn't... and he and Bob discuss the resistance behind this. And what changed. And why you should make this part of your standard sales process. It's a quick 13 minutes with some good suggestions and a couple pithy observations.
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75 episodes