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#47 - Testimonials, references and social proof
Manage episode 330821150 series 3281159
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One of your best sales tools is the feedback you get from your current customers. But are you actively collecting those testimonials?
Brendan wasn't... and he and Bob discuss the resistance behind this. And what changed. And why you should make this part of your standard sales process. It's a quick 13 minutes with some good suggestions and a couple pithy observations.
To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.
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