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#73 - Stop This... Nobody Cares

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Manage episode 360557142 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One of the fundamental elements of good sales execution is to develop a good understanding and rapport with your customer. And to do that, you need to have conversations that are engaging and focused on the things that are important to your client. And NOT talk about things that aren’t important to your client.

In this quick episode, Brendan and Bob talk about one specific topic of conversation that too many founders focus on… and it’s one that customers don’t really care about.

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 360557142 series 3281159
Content provided by Brendan McAdams and guests and Brendan McAdams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brendan McAdams and guests and Brendan McAdams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One of the fundamental elements of good sales execution is to develop a good understanding and rapport with your customer. And to do that, you need to have conversations that are engaging and focused on the things that are important to your client. And NOT talk about things that aren’t important to your client.

In this quick episode, Brendan and Bob talk about one specific topic of conversation that too many founders focus on… and it’s one that customers don’t really care about.

  continue reading

75 episodes

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