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The key to effective advertising literacy for minors
Manage episode 398330468 series 3446037
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In the digital world, kids are constantly exposed to advertising, but are they equipped to understand it? Sophie Boerman (University of Amsterdam and Wageningen University & Research) explores the concept of advertising literacy and uncovers the effectiveness of pictograms: small symbols designed to warn kids about sponsored content. This talk aims to clarify a very important question: how can we effectively create informed online consumers?
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