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76. How to communicate about science using an evidence-based approach with Dr Craig Cormick

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Content provided by Unimelb SciComm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unimelb SciComm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had the great privilege of speaking with Dr Craig Cormick OAM. Craig is the Creative Director of ThinkOutsideThe. He is one of Australia’s leading science communicators, with over 30 years’ experience working with agencies such as CSIRO, Questacon and Federal Government Departments.

In 2014 he was awarded the Unsung Hero of Science Communication by the Australian Science Communicators, and in 2011 was a co-winner of the International Association of Public Participation’s national best practice award for the development of the Science and Technology Engagement Pathways (STEP) framework.

Craig has headed up several communications and marketing units, before moving to consultancy work. He specialised in communicating complex science to the general public – and in communicating the complex attitudes and beliefs of the public to scientists, particularly on topics of biotechnology and nanotechnology.

He has a broad background in both the theory and the practice of working with social attitudes to new technologies, and methods of community engagement, particularly on how different values influence attitudes and receptiveness to messages or behaviour change.

He has been a member of the Society of Risk Analysis and has published research papers on risk communications and risk perception, as well as giving many workshops and talks, both in Australia and overseas, on the differences between public and scientific perceptions of risk.

Craig has a particular interest in evidence-based, and client- and audience-driven, communications and marketing. He has also published more than 40 books and won many writing awards.

You can follow Craig and learn more about his work here:

https://theconversation.com/profiles/craig-cormick-94194/articles

https://thinkoutsidethe.com.au/?page_id=27

https://www.facebook.com/craig.cormick

https://www.linkedin.com/in/dr-craig-cormick-oam-08352123/

https://twitter.com/craigcormick

Transcript: https://go.unimelb.edu.au/htv8

  continue reading

80 episodes

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Manage episode 418057731 series 3285962
Content provided by Unimelb SciComm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unimelb SciComm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had the great privilege of speaking with Dr Craig Cormick OAM. Craig is the Creative Director of ThinkOutsideThe. He is one of Australia’s leading science communicators, with over 30 years’ experience working with agencies such as CSIRO, Questacon and Federal Government Departments.

In 2014 he was awarded the Unsung Hero of Science Communication by the Australian Science Communicators, and in 2011 was a co-winner of the International Association of Public Participation’s national best practice award for the development of the Science and Technology Engagement Pathways (STEP) framework.

Craig has headed up several communications and marketing units, before moving to consultancy work. He specialised in communicating complex science to the general public – and in communicating the complex attitudes and beliefs of the public to scientists, particularly on topics of biotechnology and nanotechnology.

He has a broad background in both the theory and the practice of working with social attitudes to new technologies, and methods of community engagement, particularly on how different values influence attitudes and receptiveness to messages or behaviour change.

He has been a member of the Society of Risk Analysis and has published research papers on risk communications and risk perception, as well as giving many workshops and talks, both in Australia and overseas, on the differences between public and scientific perceptions of risk.

Craig has a particular interest in evidence-based, and client- and audience-driven, communications and marketing. He has also published more than 40 books and won many writing awards.

You can follow Craig and learn more about his work here:

https://theconversation.com/profiles/craig-cormick-94194/articles

https://thinkoutsidethe.com.au/?page_id=27

https://www.facebook.com/craig.cormick

https://www.linkedin.com/in/dr-craig-cormick-oam-08352123/

https://twitter.com/craigcormick

Transcript: https://go.unimelb.edu.au/htv8

  continue reading

80 episodes

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