David Corbin Illuminates the Value of Authenticity & Brand Slaughter Prevention

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David Corbin is a Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor, and pretty good guy…..David M. Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high relevant content speeches coupled with entertaining and sometimes side-splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon. Secretary of Veterans Administration and others. Preventing Brand Slaughter by David Corbin. The brand, as a tangible expression of a top-performing culture, comes to life when its elements – including the mission – are taken off the wall and put into daily action at all levels and through all individuals in the organization. l In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable – the story of Reliant Hospital – how essential brand is to the foundational responsibility of any organization – attracting, engaging and keeping top performers. ILLUMINATE (Wiley & Sons) Learn to create a positive work environment by accentuating the positive and illuminating the negative. Though “positive thinking” has its place in the work world, we can’t ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature.

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