Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Sales secrets using direct marketing with Darcy Smyth
Archived series ("Inactive feed" status)
When?
This feed was archived on February 11, 2023 16:09 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 245712646 series 2343317
Content provided by Stevie and Renée Hasseldine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stevie and Renée Hasseldine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is content marketing not quite giving you the traction and the leverage you hoped for? Why not try combining it with direct marketing? On today's episode, I'm joined by Darcy Smyth to share why he believes direct marketing is the perfect complementary strategy to content marketing.
We discuss:
- What is direct marketing? How does it differ from content marketing?
- What kinds of activities are direct marketing?
- The value of sending direct mail
- Why you want to be top of mind (and how direct marketing helps you achieve that) Handwritten notes go a long way
- Who should you be targeting with direct mail?
- 3 categories of leads to consider - warm leads, old leads, 1 person
- Why it helps you to leverage when you're not a big name or don't have much clout
- Things that get in the way of people engaging in direct marketing
- Why moving past your fear about direct marketing can help you be really creative
- And more!
Shownotes: www.shareyourpassion.com.au/ep-137
Free training: www.shareyourpassion.com.au/freetraining
See omnystudio.com/listener for privacy information.
100 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on February 11, 2023 16:09 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 245712646 series 2343317
Content provided by Stevie and Renée Hasseldine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stevie and Renée Hasseldine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is content marketing not quite giving you the traction and the leverage you hoped for? Why not try combining it with direct marketing? On today's episode, I'm joined by Darcy Smyth to share why he believes direct marketing is the perfect complementary strategy to content marketing.
We discuss:
- What is direct marketing? How does it differ from content marketing?
- What kinds of activities are direct marketing?
- The value of sending direct mail
- Why you want to be top of mind (and how direct marketing helps you achieve that) Handwritten notes go a long way
- Who should you be targeting with direct mail?
- 3 categories of leads to consider - warm leads, old leads, 1 person
- Why it helps you to leverage when you're not a big name or don't have much clout
- Things that get in the way of people engaging in direct marketing
- Why moving past your fear about direct marketing can help you be really creative
- And more!
Shownotes: www.shareyourpassion.com.au/ep-137
Free training: www.shareyourpassion.com.au/freetraining
See omnystudio.com/listener for privacy information.
100 episodes
All episodes
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Similar to Leveraged & Loving It Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
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Go offline with the Player FM app!
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