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12: Misty Nesvick — Optimizing radio ads to increase library circulation
Archived series ("Inactive feed" status)
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This feed was archived on May 03, 2023 20:10 (
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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 230510428 series 2485520
Content provided by Piola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Piola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Misty Nesvick is the Community Relations Manager at Anchorage Public Library. Prior to this, Misty worked at iHeartMedia for nearly 16 years as a Senior Account Manager and Digital Sales Strategist. Misty has a different take on how to market a library due to her radio background. On today’s show, she shares some key insights and results she’s gotten through leveraging radio influencers and promoting library content on the radio.
Key Takeaways:
- Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
- Who is Misty and what does she do for the Anchorage Public Library?
- The Anchorage Public Library is the largest library system in the state of Alaska. They have five locations with one main hub, and they serve a population of about 300,000.
- Prior to this, Misty worked at iHeartRadio. What kinds of lessons did she learn while she was there?
- What are some of the benefits of using radio advertising?
- Misty shares how she got influencers to endorse their library.
- When it comes to a radio ad, what should libraries focus on?
- When you’re on vacation, you’re more open to spending more. When you’re at work, you’re focused on your day-to-day life and not as open to new messaging. Advertising at ‘peak times’ isn’t always the best time.
- Misty shares an example of a fantastic radio ad she heard from the U.S. Postal Services.
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- Don’t be everything to everybody. Very rarely will your budget allow for you to do that.
- What kinds of demographics does Misty look for?
- What should libraries avoid in their radio marketing campaigns?
- Misty shares some metrics and results she’s gotten from her marketing campaign so far.
- Final thoughts from Misty on how to better market your library!
Mentioned in This Episode:
15 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on May 03, 2023 20:10 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 230510428 series 2485520
Content provided by Piola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Piola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Misty Nesvick is the Community Relations Manager at Anchorage Public Library. Prior to this, Misty worked at iHeartMedia for nearly 16 years as a Senior Account Manager and Digital Sales Strategist. Misty has a different take on how to market a library due to her radio background. On today’s show, she shares some key insights and results she’s gotten through leveraging radio influencers and promoting library content on the radio.
Key Takeaways:
- Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
- Who is Misty and what does she do for the Anchorage Public Library?
- The Anchorage Public Library is the largest library system in the state of Alaska. They have five locations with one main hub, and they serve a population of about 300,000.
- Prior to this, Misty worked at iHeartRadio. What kinds of lessons did she learn while she was there?
- What are some of the benefits of using radio advertising?
- Misty shares how she got influencers to endorse their library.
- When it comes to a radio ad, what should libraries focus on?
- When you’re on vacation, you’re more open to spending more. When you’re at work, you’re focused on your day-to-day life and not as open to new messaging. Advertising at ‘peak times’ isn’t always the best time.
- Misty shares an example of a fantastic radio ad she heard from the U.S. Postal Services.
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- Don’t be everything to everybody. Very rarely will your budget allow for you to do that.
- What kinds of demographics does Misty look for?
- What should libraries avoid in their radio marketing campaigns?
- Misty shares some metrics and results she’s gotten from her marketing campaign so far.
- Final thoughts from Misty on how to better market your library!
Mentioned in This Episode:
15 episodes
All episodes
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Similar to Library Figures
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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continue reading
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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