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Content provided by Piola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Piola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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14: Making website content easier for your library patrons to access
Archived series ("Inactive feed" status)
When?
This feed was archived on May 03, 2023 20:10 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 231412131 series 2485520
Content provided by Piola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Piola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Adam Kurzawa is the Head of Partner Development at ExpandTheRoom, a digital marketing agency that helps clients with their user experience, SEO, marketing, and digital strategy. Adam is not in the library space, but offers some excellent advice on how to cultivate content and engagement that resonates with your audience on this week’s show!
Key Takeaways:
- Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
- Who is Adam and what does he do for Expand the Room?
- Adam shares how disruptors like Amazon changed the way consumers saw a product and how you can do the same with your library.
- A common complaint Tyler hears is that libraries have way too much content and the website hasn’t been able to adapt to it.
- How does Adam approach content strategy with his clients?
- There are four key principles on how to manage a good content strategy.
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- It’s important to have the difficult conversations about projects as early as possible.
- How does Adam check that their recommended content strategies are actually being implemented consistently among his clients?
- How frequently do Adam and his team do audits with a client?
- What mistakes should libraries avoid making?
- Adam answers some rapid-fire questions!
Mentioned in This Episode:
15 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on May 03, 2023 20:10 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 231412131 series 2485520
Content provided by Piola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Piola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Adam Kurzawa is the Head of Partner Development at ExpandTheRoom, a digital marketing agency that helps clients with their user experience, SEO, marketing, and digital strategy. Adam is not in the library space, but offers some excellent advice on how to cultivate content and engagement that resonates with your audience on this week’s show!
Key Takeaways:
- Meetpiola has a couple of free resources to help with your library’s marketing campaigns. Visit our website to check it out!
- Who is Adam and what does he do for Expand the Room?
- Adam shares how disruptors like Amazon changed the way consumers saw a product and how you can do the same with your library.
- A common complaint Tyler hears is that libraries have way too much content and the website hasn’t been able to adapt to it.
- How does Adam approach content strategy with his clients?
- There are four key principles on how to manage a good content strategy.
- Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!
- It’s important to have the difficult conversations about projects as early as possible.
- How does Adam check that their recommended content strategies are actually being implemented consistently among his clients?
- How frequently do Adam and his team do audits with a client?
- What mistakes should libraries avoid making?
- Adam answers some rapid-fire questions!
Mentioned in This Episode:
15 episodes
All episodes
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Similar to Library Figures
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Washington Post’s Libby Casey, Rhonda Colvin and James Hohmann gather for a weekly conversation about former president Donald Trump’s ongoing legal troubles. As trials loom in New York, Florida, Georgia and Washington, D.C., the team will break down the most important – and historic – twists and turns, all as Trump seeks a second term as president. The crew will sit down each Thursday (with the occasional breaking news episode) to discuss what has happened that week, and what’s coming up ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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