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149. Branding Power: Impacting a Crowded World with Jordan Duval
Manage episode 377614879 series 2628829
Are you struggling to create a strong visual presence for your brand in today's crowded marketplace? In the latest episode of Life After Corporate, host Deb Boulanger sits down with guest Jordan Duvall, a branding expert with a background in conceptualization. Listen in as they discuss the power of brand images. From the importance of having a strong brand identity and messaging to the pitfalls of not providing enough clarity to creatives, this episode is a must-listen for entrepreneurs looking to elevate their visual storytelling. Building a successful brand is not just about creating a pretty website or fancy marketing materials. And it’s so much more than just colors and logos. It's about understanding who you are at your core, what sets you apart, and how to communicate that effectively to your audience. It's about blending strategy, aesthetics, and subconscious cues to create a brand that not only grabs attention but also resonates deeply with your ideal clients. So, remember, your brand is more than just a visual representation—it's a powerful tool that can transform your business and your life. So, trust in your uniqueness, embrace the process, be brave, be intentional, and let your brand shine with authenticity.
[00:01- 11:50] The Journey of Brand Development
Starting with a simple one-page website to gain confidence
Gradual growth and expansion of your brand presence
Decoding your brand essence for clarity and conviction
Articulating your brand visually to resonate with your audience
[11:51 -20:43] Importance of Brand Identity
Builds brand recognition and recall
Differentiates the brand from competitors
Creates a sense of professionalism and credibility
Enhances customer trust and loyalty
[20:44 - 24:41] The Significance of Scroll-Stopping Content
Visual content plays a crucial role in capturing attention on social media
Constantly refreshing brand image portfolio to maintain viewer interest
Avoid repetition by using different images to keep content engaging
Collaboration with branding experts to build a cohesive brand vision
[24:42 - 32:50] Styling and Storytelling in Building a Magnetic Brand
Styling: Investing in strong typography and visual elements to distinguish your website
Storytelling: Using compelling narratives to engage and resonate with your target audience
Building a Team: Finding and managing a team that can effectively execute your brand vision
Overcoming Overwhelm: Providing guidance and support to navigate the overwhelming process of building a magnetic brand
[32:51 - 33:59] Closing Segment
Connect with Jordan through the links below
Follow us on social media and leave a review
Final words
Connect with Jordan Duvall
Website: https://igniteyoursoulbrand.com/
Freebie: https://igniteyoursoulbrand.com/brand-essence-guide
Instagram: https://www.instagram.com/igniteyoursoulbrand/
FaceBook: https://www.facebook.com/jordanduvall24
FaceBook: https://www.facebook.com/profile.php?id=100085043425296
Ready for more? Join the Brand Alchemy Challenge
https://igniteyoursoulbrand.com/brand-alchemy
Here are some other episodes you may like:
Go to https://lifeaftercorporatepodcast.com/ for all episodes
Ep 136 Create Your Personality Brand to Attract the Right Clients
Ep 132 Using LinkedIn for Personal Branding Insider Tips and Tricks
Ep 117 Visibility For Profits
Tweetable Quotes:
“Guidance from a branding expert can greatly benefit those who may not be creative in certain areas." Jordan Duvall
“Find something that you like, use that, grow from there, and then go in and do the deep work, work with a branding expert, to build out your brand and the vision that you have for the future”. Jordan Duvall
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
179 episodes
Manage episode 377614879 series 2628829
Are you struggling to create a strong visual presence for your brand in today's crowded marketplace? In the latest episode of Life After Corporate, host Deb Boulanger sits down with guest Jordan Duvall, a branding expert with a background in conceptualization. Listen in as they discuss the power of brand images. From the importance of having a strong brand identity and messaging to the pitfalls of not providing enough clarity to creatives, this episode is a must-listen for entrepreneurs looking to elevate their visual storytelling. Building a successful brand is not just about creating a pretty website or fancy marketing materials. And it’s so much more than just colors and logos. It's about understanding who you are at your core, what sets you apart, and how to communicate that effectively to your audience. It's about blending strategy, aesthetics, and subconscious cues to create a brand that not only grabs attention but also resonates deeply with your ideal clients. So, remember, your brand is more than just a visual representation—it's a powerful tool that can transform your business and your life. So, trust in your uniqueness, embrace the process, be brave, be intentional, and let your brand shine with authenticity.
[00:01- 11:50] The Journey of Brand Development
Starting with a simple one-page website to gain confidence
Gradual growth and expansion of your brand presence
Decoding your brand essence for clarity and conviction
Articulating your brand visually to resonate with your audience
[11:51 -20:43] Importance of Brand Identity
Builds brand recognition and recall
Differentiates the brand from competitors
Creates a sense of professionalism and credibility
Enhances customer trust and loyalty
[20:44 - 24:41] The Significance of Scroll-Stopping Content
Visual content plays a crucial role in capturing attention on social media
Constantly refreshing brand image portfolio to maintain viewer interest
Avoid repetition by using different images to keep content engaging
Collaboration with branding experts to build a cohesive brand vision
[24:42 - 32:50] Styling and Storytelling in Building a Magnetic Brand
Styling: Investing in strong typography and visual elements to distinguish your website
Storytelling: Using compelling narratives to engage and resonate with your target audience
Building a Team: Finding and managing a team that can effectively execute your brand vision
Overcoming Overwhelm: Providing guidance and support to navigate the overwhelming process of building a magnetic brand
[32:51 - 33:59] Closing Segment
Connect with Jordan through the links below
Follow us on social media and leave a review
Final words
Connect with Jordan Duvall
Website: https://igniteyoursoulbrand.com/
Freebie: https://igniteyoursoulbrand.com/brand-essence-guide
Instagram: https://www.instagram.com/igniteyoursoulbrand/
FaceBook: https://www.facebook.com/jordanduvall24
FaceBook: https://www.facebook.com/profile.php?id=100085043425296
Ready for more? Join the Brand Alchemy Challenge
https://igniteyoursoulbrand.com/brand-alchemy
Here are some other episodes you may like:
Go to https://lifeaftercorporatepodcast.com/ for all episodes
Ep 136 Create Your Personality Brand to Attract the Right Clients
Ep 132 Using LinkedIn for Personal Branding Insider Tips and Tricks
Ep 117 Visibility For Profits
Tweetable Quotes:
“Guidance from a branding expert can greatly benefit those who may not be creative in certain areas." Jordan Duvall
“Find something that you like, use that, grow from there, and then go in and do the deep work, work with a branding expert, to build out your brand and the vision that you have for the future”. Jordan Duvall
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
179 episodes
All episodes
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