152. Make Your Words a Money-Making Machine with Afton Brazzoni

Life After Corporate

Imagine a world where your marketing expertise connects with a larger audience, and where your writing can truly flourish. In this episode of Life After Corporate, host Deb Boulanger delves into the journey of her guest, Afton Brazzoni, who took the leap from a corporate marketing role to becoming a renowned content creator. She’ll talk about the importance of strategic messaging and thought leadership to optimizing content for search and creating a unique brand voice. Afton shares practical tips and strategies for creating impactful and engaging content. From client success stories and optimized blog posts to a unique brand voice and playbook, Afton has emphasized the need for a balanced approach that aligns both personal preferences and audience perception. So, if you're looking to enhance your content strategy and establish thought leadership in your industry, take Afton's guidance to heart. This episode will encourage you to start crafting content that not only resonates but compels your audience to take action. It's time to make your content scroll-stopping and truly make an impact in your industry. Brace yourself for a paradigm shift and embark on a journey to discover your true content creation potential in this inspiring episode of Life After Corporate.

[00:01 14:38] Streamlining Content Creation Process

• Eliminating the need for brainstorming with a playbook

• Saving time and effort in content ideation

• Focusing on what the business wants to be known for

• Enhancing efficiency in content creation with a playbook

[14:39 -23:28] Maintaining Consistency Across Platforms

• Website, LinkedIn, and Instagram voice alignment

• Avoiding a disjointed brand experience

• Authenticity in all interactions

• Operating from a place of purpose and integrity

[23:29 - 28:59] Importance of Client Stories for Social Media Profiles

• Carousels as an effective format for client stories

• Benefits for clients to be profiled on social media feeds

• Enhancing client engagement and storytelling through profiles

• Showcasing client success and testimonials

[29:00 - 33:07] Blog vs Newsletter vs Social Media

• Understanding the differences between blogs and newsletters

• Exploring the possibility of using a blog as a newsletter

• Leveraging blogs for social media posts

• Importance of strong call to action in blog posts to drive reader engagement

[33:08 - 35:00] Closing Segment

• Connect with Afton through the links below

• Follow us on social media and leave a review

• Final words

Connect with Afton Brazzoni

Website: Scribe National

Facebook: scribenational

Instagram: @aftonbrazzoni

LInkedIn: linkedin.com/in/aftonaikens

Other Episodes You May Like

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 149 The Power of Branding: Creating Impact in a Crowded World

Ep 121 Keys to Unlock Your Social Media Visibilit

Tweetable Quotes:

“And so this idea of building trust Is really one of those key messages that I keep coming back to. Now I can talk about that in 50 different ways”....Afton Brazzoni

"You really have to Dial into their expertise and learn how to translate it at a level that will resonate with a larger number of people."... Afton Brazzoni on Crafting your ideal message

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .