'You are not normal' and other important lessons when trying to change people's behaviour

Life Matters - Separate stories podcast

If you've ever tried to implement change, whether that's a new workplace practice or a national recycling program, you'll know that getting people to shift their behaviour can be a challenge.

And what might seem obvious and desirable to you, might seem outrageous or silly to someone else.

So — if we do want to create change — how can we make sure we're taking people with us, and not just shouting into the void?