046 - The secret sauce of newsletters, with Jessica Ford (Startup Digest)

Life on Mars - A podcast from MarsBased

We have been curating the weekly newsletter of Startup Digest Barcelona since 2016 at MarsBased. Startup Digest contains a curated list of the best events in every city and we send it every Monday.
We hosted Jessica Ford, their Director, to speak about the early years of Startup Digest, how they bootstrapped the project, how they built a bespoke platform and how they eventually migrated to Revue most recently. Also, and most importantly, we also cover the Techstars acquisition of the project.
We talk a lot about newsletters, which is something we had never covered in our almost 100 episodes of both feeds of Life on Mars, and they're still VERY relevant in 2022. In fact, they keep evolving with the edition of dynamic elements, the new approach of certain innovative email clients like Superhuman, Spark and others.
We also talk about the role of newsletters and established brands in startup ecosystems to build community like Startup Digest, Startup Grind, FuckUp Nights, TEDx and other brands available for entrepreneurs out there and how sometimes these brands will work better than your own ideas. Because, let's face it, your ideas are not that great, Jim. Let's face it. It's time to talk about that.
We also noticed that every paragraph in this description starts with "we". What a great way to talk about community, focusing always on the "we".
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/