The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
Manage episode 357186548 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
80 episodes
Share
Manage episode 357186548 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
80 episodes
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Similar to Life on Mars - A podcast from MarsBased
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
A podcast about web design and development.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
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continue reading
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…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
…
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Welcome to Hands-On Tech, where host Mikah Sargent turns tech troubles into tech triumphs. Each episode zooms in on a specific theme, unpacking listener questions with expert analysis and easy-to-follow advice. From decoding the latest gadgets to simplifying everyday tech, Mikah's got you covered. Submit your tech queries through email at HOT@twit.tv or via TWiT's social media. You might hear your question answered on air! And keep an ear out for guest experts who drop by to share their spec ...
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