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Disrupting the $1T gift card industry with Brandon Kleinman from Birthday App

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Manage episode 380969741 series 1580277
Content provided by Rohit Malhotra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rohit Malhotra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, Brandon Kleinman, the founder of Birthday App, a fintech platform that consolidates birthdays and provides reminders and gift options discusses the app's success and future expansion plans. He shares insights on startup success, emphasizing the importance of speed, endurance, and adaptability. He also advises on co-founder relationships, fundraising, and identifying target audiences. The episode concludes with an update on Birthday App's development, including the relaunch of their gift store, the potential introduction of a "magic button" feature for partner app integration, and much more!

Timestamps

Brandon's Journey in the Startup World [00:00:17]

Scaling Two Different Startups [00:02:00]

The Concept Behind Birthday App [00:05:10]

The gift store relaunch [00:09:33]

Not relying on Facebook [00:11:08]

Revenue model and advertising component [00:14:22]

Finding the Core Target Audience [00:19:32]

Understanding Why Things Work [00:20:58]

Defining Success and Keeping Score [00:27:05]

The Unreasonable Drive to Build [00:29:03]

Outcomes for Companies in 2023 [00:30:26]

Selecting a Co-founder [00:33:53]

The importance of understanding individual investors [00:39:22]

Creating emotional excitement during fundraising [00:41:56]

The value of in-person meetings [00:47:19]

Building the gift store and seeking partner brands [00:48:44]

The magic button and potential partnership with other apps [00:49:39]

Brandon’s Links

Birthday App – https://birthday.app/

LinkedIn – https://www.linkedin.com/in/brandonkleinman/

Twitter – https://twitter.com/bksenior

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 380969741 series 1580277
Content provided by Rohit Malhotra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rohit Malhotra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, Brandon Kleinman, the founder of Birthday App, a fintech platform that consolidates birthdays and provides reminders and gift options discusses the app's success and future expansion plans. He shares insights on startup success, emphasizing the importance of speed, endurance, and adaptability. He also advises on co-founder relationships, fundraising, and identifying target audiences. The episode concludes with an update on Birthday App's development, including the relaunch of their gift store, the potential introduction of a "magic button" feature for partner app integration, and much more!

Timestamps

Brandon's Journey in the Startup World [00:00:17]

Scaling Two Different Startups [00:02:00]

The Concept Behind Birthday App [00:05:10]

The gift store relaunch [00:09:33]

Not relying on Facebook [00:11:08]

Revenue model and advertising component [00:14:22]

Finding the Core Target Audience [00:19:32]

Understanding Why Things Work [00:20:58]

Defining Success and Keeping Score [00:27:05]

The Unreasonable Drive to Build [00:29:03]

Outcomes for Companies in 2023 [00:30:26]

Selecting a Co-founder [00:33:53]

The importance of understanding individual investors [00:39:22]

Creating emotional excitement during fundraising [00:41:56]

The value of in-person meetings [00:47:19]

Building the gift store and seeking partner brands [00:48:44]

The magic button and potential partnership with other apps [00:49:39]

Brandon’s Links

Birthday App – https://birthday.app/

LinkedIn – https://www.linkedin.com/in/brandonkleinman/

Twitter – https://twitter.com/bksenior

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

  continue reading

220 episodes

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