From Grassroots To Greatness with Lloyed Lobo

Lifeselfmastery's podcast I Startups I Venture Capital

In this podcast episode, Lloyed Lobo, author of the book, From Grassroots to Greatness shares his journey as a refugee, his experiences in India and Kuwait, and the power of community and entrepreneurship. He discusses the importance of surrounding oneself with the right people, the role of community in building successful brands, and strategies for leveraging social proof and building a community-led business. Lloyed also talks about the impact of COVID-19 on community building and the value of rituals and community leaders in spreading a brand's message, and much more!

Timestamps

[00:02:22] Lloyed talks about his fond memories of spending summers in the slums of Mumbai, where everything was communal and people shared food, watched TV together, and even used communal bathrooms.

[00:03:21] Lloyed discusses his experience during the Gulf War, where he witnessed the power of community coming together to create big impact and solve problems in the face of extreme risk, uncertainty, and fear.

[00:06:48] Lloyed shares his journey from moving to Canada with his family to pursuing a career in business. He talks about his desire for risk and uncertainty and how he learned the importance of communication and self-motivation in becoming an entrepreneur.

[00:10:41] Lloyed talks about his experience of learning marketing and sales, including joining the inbound marketing community and implementing strategies from hubspot.

[00:11:51] Lloyed discusses how the companions we surround ourselves with and the environment we're exposed to play a crucial role in our journey and success.

[00:16:13] Lloyed shares his insights on the three essential elements for success: effective communication, continuous creation, and consistent execution.

[00:23:46] Lloyed discusses the four stages that every enduring brand has in common: audience, community, movement, and religion.

[00:30:11] Lloyed shares how they started hosting small meetups that eventually grew into the traction community, with over 100,000 subscribers and influential speakers.

[00:32:15] Using smaller social proof to gain credibility and leverage the brand reputation of others to level up.

[00:33:16] Turning a blog post into a regular print column by showcasing the value and reaching a younger tech-savvy audience.

[00:36:23] The framework for building a community-led business, including identifying target markets, understanding their goals and problems, and building partnerships and social proof.

[00:42:29] Lloyed discusses the importance of falling in love with customers and aligning with a purpose beyond product or profit.

[00:45:30] Lloyed shares how consistent small actions, like hosting live webinars, can lead to significant audience growth over time.

[00:49:12] Lloyed discusses the need for a hybrid approach, incorporating both in-person and virtual events, to create stronger connections and combat virtual fatigue.

[00:52:52] Discussion on the importance of rituals in building strong connections within a community and focusing on providing outcomes rather than just products.

[00:53:55] Exploration of how communities can be leveraged to create impact and turn a brand into a cult-like phenomenon, with examples from successful companies like Notion and TikTok.

[00:57:23] Insights on the benefits of growth equity for founders, including liquidity and the ability to de-risk while still retaining a significant stake in the company. Discussion on misalignment between founders and VCs and the importance of defining personal success and long-term goals.

[01:04:30] Discussion on the significance of founders understanding their true motivations and goals before embarking on the journey of building a company.

[01:05:26] Explanation of how venture capitalists (VCs) raise money from institutional investors and high net worth individuals, and the pressure they face to deliver significant returns.

Lloyed’s Links

'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' – FromGrassrootstoGreatness.com

TractionConf.io - TractionConf.io

Boast.AI - Boast.AI

LinkedIn – https://www.linkedin.com/in/lloyedlobo

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: youtube.com/lifeselfmastery

Twitter: twitter.com/rohitmal