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Building the Future of Audience Intelligence

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Manage episode 374661601 series 3345533
Content provided by George Firican. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Firican or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Companies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is.
With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming.

In this episode you'll uncover why you know someone's true self when they are at play.

  continue reading

141 episodes

Artwork
iconShare
 
Manage episode 374661601 series 3345533
Content provided by George Firican. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Firican or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Companies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is.
With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming.

In this episode you'll uncover why you know someone's true self when they are at play.

  continue reading

141 episodes

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