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[Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad Campaign
Manage episode 371206493 series 3483711
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Are you ready to level up your LinkedIn marketing game?
Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.
In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
01:05 - Create Ad Account and LinkedIn Campaign Manager
02:51 - What To Do Inside the Campaign Creation Screen
03:47 - Brand Awareness Campaign Objective
05:40 - 3 Objectives in Consideration Campaign Stage
10:50 - Conversation Campaign Objective
13:39 - The Conversion Optimization on LinkedIn's End
15:00 - Audience Targeting Section
16;50 - Ads Format to Use
21:46 - LinkedIn Audience Network
23:08 - Campaign Budget and Schedule
24:20 - Optimization Goals and Bidding Strategy
27:17 - Conversion Tracking Section
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