))
#20: Coca Cola Insider’s Club
Manage episode 318663397 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 2019, Coca Cola USA launched an exciting new concept, designed to create a sense of exclusivity for advocates of it's iconic brand. Dubbed the "Insider's Club", it's a subscription-based loyalty program that rewards its members with monthly packs of its new products along with a goodie bag of merchandise designed to delight these truly loyal users. The "Insider's Club" gives them even more reasons to connect with the brand and share their love of its products with others. Listen to this episode for insights on how one of the world's most successful brands is driving customer loyalty in 2020.
63 episodes
Share
