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#23: Caffè Nero Keeps It Simple
Manage episode 318663394 series 3234937
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This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement.
As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.
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