Episode 33: Healthy Donuts - How Erica's One-Woman Business Goes Global

Liss’N Kristi

Erica "poured in" $800, added fresh organic lavender and lemon juice, and launched a healthy donut business from her kitchen in Upland, CA., which has the potential to cheer the whole world.
In this episode, she tells Liss 'N Kristi how she got started, the secret ingredients for success, and how she makes them while juggling a family of three boys, and a police officer husband.
Erica found her customers through a pink food truck, and later through farmers' markets. She's about to launch her "packing and shipping" expansion by the end of 2024.
We're talking about a new generation of healthy, sugar and gluten-free donuts here, and what it takes for one woman to launch a small business which begins to boom.
https://www.sonkisseddonuts.com
Instagram/FB: @sonkisseddonuts
00:00 - Start
00:11 - Diets from mainstream to extreme
01:07 - Vegan wine
01:37 - The Caveman diet, or going all Carnivore
02:04 - Introducing Erica's donut recipe
03:02 - Erica is featured in the book, Brownies for Breakfast - mostly plant based, gluten-free and sugar free
03:44 - 40 tryouts for the perfect donut
04:25 - Erica spends $800 on her start-up donut business
05:53 - "Things were starting to be mundane in my life"
06:49 - People said "Can you sell them?"
07:31 - A typical day for the business
08:28 - Adding croissants
08:48 - "Let's be clear, by 'US', it's 'YOU'"
09:32 - Selling the pink food truck
11:25 - They say: "I'm just gonna take the whole box"
11:30 - Vanilla cakes, chocolate, vegan sugar-free
12:32 - Lemon lavender, lemon roast pistacchio, chocolate peanut butter cream: "That one's really good."
13:10 - How to make them: the glaze - french organic lavender and lemon juice
14:58 - The flavor is pure, and you don't get bloated
15:12 - How Erica met Allssa at Planet Hollywood, and the role of "Days of our Lives"
18:13 - Selling out within an hour
19:02 - Living a diet lifestyle - it's healthy but also tastes great, including for people with dietary needs
20:16 - Hoping to start shipping by the end of 2024
20:58 - With investors Erica could go global
21:50 - With the low calories, you can eat six in a day, and be fine
22:28 - Where to find Erica
23:01 - "We are always more than just a Mom"
23:57 - "It's very rewarding" when kids eat them, especially ones who can't have certain foods
26:40 - Erica comes all the way from Upland, CA to Texas for this episode