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Dessy Hairis: From Kitchen Bench to Global Swimwear Brand
Manage episode 415415923 series 3327788
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Dessy Hairis, the creative force behind Bydee, started sewing bikinis in high school. She turned her dreams into reality, one stitch at a time, from selling at market stalls to building a multi-million dollar brand with an international customer base. Tune in to learn how Dessy made it happen.
0:00 - The Boys are Back!
00:48 - Welcoming Dessy Hairis
03:36 - From Mum's Bench to Fashion School
07:18 - Aussie Market Stall Hustle
11:47 - Covid and Venturing the US Market
18:06 - Bydee Babes Club
18:55 - Sustainable Business Practices
20:55 - Content is Key
24:12 - Personal Growth and Leadership
30:51 - Leveraging Influencer Marketing
32:43 - What's the Winning Social Media Platform?
33:25 - Bydee's Customer Base
38:50 - Advice for Clothing Brands
40:26 - Building Community as a Brand
43:10 - What's Next for Bydee?
47:35 - Outro
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