Sales vs Marketing: What to Include in Your Strategy

Live Full Work Fun Podcast

This episode is a continuation from last week’s conversation where hosts Gayla Scrivener and Fran Groesbeck discuss the differences between sales and marketing. They also explore how these two practices work together, as both are essential for business growth.

It's a candid conversation on what to include in your marketing and sales strategies and how to connect with your target audience.

Highlights

1. Lead magnets are important component in a sales process.
2. Have offerings that move customers towards a company's highest dollar offering.
3. Fran’s mantra of patience, persistence, and momentum is needed in both sales and marketing.
4. The hosts emphasize the importance of repetition in delivering messages.
5. A solid marketing plan includes consistency and commitment in these areas: website, expert piece (core piece of content), social media, and emails.

Additional Resources:

• How to Grow a Small Business | Donald Miller
• Small Business Flight School | The small business training program helping you double your revenue. | Affiliate Link
• Upcoming Clarify Your Messaging Events

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!