What All Marketing Plans Should Include: Consistent Authority Piece

Live Full Work Fun Podcast

This episode marks the second episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.

In episode 2 of this 4-part series, Gayla Scrivener and Fran Groesbeck discuss the importance of creating a consistent authority piece of content.

Having a core piece of content, whether it be in the form of a video, podcast, or blog provides a platform to share expertise, engage with your audience, and establish your brand's authority in your industry.

Episode Highlights:

• The different types of content that can be created for marketing purposes: video, podcasting, and blogging.
• The importance of understanding your target audience and tailoring your content to them.
• The pros and cons of each type of content, from the labor-intensive process of creating video content to the ease of writing a blog post.
• The importance of maintaining good production quality in video content to avoid turning off potential viewers.
• The effect of distractions during a video and how they can divert the audience's attention away from your message.
• The use of video and podcasting for personal hobbies, such as travel, versus using it for business purposes.
• The concept of using a product as inspiration for content, such as using cookware for a cooking show or recipe blogs.
• The idea of using commonly asked questions as topics for your content.

Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode.

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!