Launching your brand in China

Live Lounge Podcast Series by BritCham Shanghai

This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

• how to get started and dispel common myths;
• protecting your intellectual property and growing your brand in China;
• adapting to the local mindset and building local alliances;
• how to combat sudden policy changes and navigate government regulations;
• protecting your brand cross-border.

Host: Kirsten Johnston, CEO of JWDK
Panelists:
Michael Norris, Former Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law
If you would like to get in touch with the speaker, please email [e-mail]

Chapters

1. Launching your brand in China (00:00:00)

2. Size of the China market (00:02:17)

3. Where do foreign firms fit? (00:05:23)

4. Gotham East and the spirits market in China (00:07:36)

5. How can foreign craft spirit brands enter China? (00:09:45)

6. Dealing with counterfeit of drinks brands (00:11:47)

7. China regulations and trademarking (00:13:03)

8. Harold's horror stories (00:14:25)

9. Shanghai Customs e-motorbikes (00:16:58)

10. The e-bike market in Shanghai vs foreign (00:19:17)

11. Building supply chains in China (00:20:16)

12. Protecting IP of Shanghai Customs (00:22:05)

13. Building trust across border (00:24:46)

14. Hong Fang Law – IP and Trademarks (00:25:19)

15. The counterfeit wine story (00:27:47)

16. Police co-operation in China (00:29:11)

17. Chinese customs and excise (00:29:57)

18. Shipping and ports (00:32:34)

19. Digital marketing in China (00:34:20)

20. Industry verticals and various platforms (00:35:40)

21. How to enter digital platforms in China (00:37:31)

22. China's 'daigou' market (00:38:16)

23. Harold's top tips (Gotham East) (00:39:50)

24. Matthew's top tips (Shanghai Customs) (00:41:13)

25. Karen's top tips (Hong Fang Law) (00:42:48)

26. Michael's top tips (SMART) (00:44:27)

27. Audience Q&A – Fake orange juice story (00:46:31)