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Ep. 15: How to Get a Blue Check... and why you shouldn't (Meta Verified Subscription Pros + Cons)
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Ah, the long-coveted blue check of social media.
No denying that having one gives your brand a sense of prestige and legitimacy... but with Meta opening the ability to buy a check, it's time to look at what the check means, how to get one and whether you should buy the Meta subscription to get verified and buy a blue check.
In this episode of the podcast, we're looking at the elusive blue check, a symbol used on social media platforms to indicate that a page, account or handle has been verified. We're exploring the clout economy and the idea that followers, fame and the blue check are all currencies, and sharing insights into the new subscription-based verification process and what it used to take to be verified.
They also discuss the pros and cons of subscribing to get verified, as well as a related poll they posted on their stories. And in a hot take moment, we're looking at thoughts from a former mentor of mine about buying a blue check being “peak capitalism,” and sharing my thoughts.
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