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Quitting Instagram & What to Do Instead
Manage episode 423288657 series 3112969
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EPISODE OVERVIEW
In this episode, we dive into the challenging relationship many business owners have with Instagram. We'll explore whether it's worth staying on the platform, how it affects mental health, and discuss alternative marketing strategies that don't rely on social media.
KEY TAKEAWAYS
Evaluating Your Relationship with Instagram:
- Is Instagram causing more stress than it’s worth?
- Why talented creators feel anguish over their lack of growth and engagement on the platform.
- Common concerns: Not gaining clients/customers, audience stagnation.
Understanding the Core Issues:
- The ubiquitous struggle with Instagram’s effectiveness.
- Success stories of accounts offering hacks and tips, highlighting the widespread pain point.
- Questioning if the solution is improving Instagram strategies or shifting away entirely.
Options for Moving Forward:
Staying on Instagram:
- Learning the platform deeply to succeed.
- Investing time in mastering effective content creation, hooks, and audience engagement.
- Utilizing existing resources (e.g., HubSpot Academy) for free educational content.
Leaving Instagram:
- Exploring and committing to alternative marketing channels.
- Examples of non-social media marketing: blogging, podcasting, direct outreach, public relations.
- The benefits of platforms with longer content life cycles like podcasts, blogs, and Pinterest.
Alternative Marketing Strategies:
- Guest Blogging: Writing for other publications.
- SEO and Blogging: Leveraging search engine optimization.
- Direct Outreach: Building local business connections.
- Paid Ads: Using platforms like Pinterest and Google for targeted ads.
- Event Hosting: Online and offline events to engage audiences.
Practical Steps and Resources:
- Identifying what you dislike about Instagram to find suitable alternatives.
- Tailoring marketing strategies to your business, skills, and audience.
- Exploring workshops like the "Anti-Social Marketing Lab" for hands-on guidance.
Mental Health and Marketing:
- Recognizing the mental toll of constant content creation.
- The importance of aligning marketing efforts with personal well-being and business goals.
RESOURCES MENTIONED
GET IN TOUCH
Email: chelsea@chelseaquint.com
Instagram: DM me @Chelsea.Quint
SUBSCRIBE & FOLLOW
- Follow us on Spotify or your favorite podcast platform.
- Rate and review to support the show.
- Share episodes that resonate with you to help spread valuable insights.
Your marketing strategy should be enjoyable and sustainable. If Instagram is draining you, consider exploring other channels that align better with your strengths and preferences. Marketing should help grow your business without compromising your well-being. Join us in the Anti-Social Marketing Lab to create a roadmap tailored to your business needs.
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