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Understanding the Impact of Competitive Intelligence

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Manage episode 385019373 series 1275871
Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
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115 episodes

Artwork
iconShare
 
Manage episode 385019373 series 1275871
Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
  continue reading

115 episodes

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