Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
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What Happens at the Intersection of Marketing Technology and Information Technology?
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Manage episode 317585808 series 1275871
Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode: 87 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation. Speakers: Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator) Mark A. Sportack, CIO, Various Am Law 100 Firms Relevant Link: The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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113 episodes
MP3•Episode home
Manage episode 317585808 series 1275871
Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode: 87 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation. Speakers: Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator) Mark A. Sportack, CIO, Various Am Law 100 Firms Relevant Link: The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
…
continue reading
113 episodes
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