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The Future of Local Media: Digital Editions and Advertising Impact
Manage episode 421168783 series 3464544
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Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.
Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.
Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.
This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.
For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca
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