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Local SEO: The Expert’s Guide
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Content provided by Sterling Sky Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sterling Sky Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.
…
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7 episodes
Mark all (un)played …
Manage series 3596105
Content provided by Sterling Sky Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sterling Sky Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.
…
continue reading
7 episodes
All episodes
×1 The Secret to Ranking for 'Near Me' Searches Instantly 5:08
5:08
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5:08Learn how to boost your rankings for "near me" searches on Google! Despite Google's proximity-based algorithm, adding "near me" or "near you" to URLs, titles, and headers can significantly improve organic rankings. This strategy, tested on businesses like dentists, has proven to drive traffic without harming user experience. Perfect for local SEO, but note: it won't impact Google Maps rankings. Watch for actionable tips!…
1 Exposing the Local SEO Scam of Negative Review Removal Services 9:14
9:14
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9:14Businesses often pay thousands to remove negative Google reviews, but shady tactics are at play. This video uncovers how companies exploit loopholes like fake DMCA claims to suppress criticism. Learn why these methods are unethical, how they work, and why Google must take action. Don't fall for scams—protect your reputation the right way. Share your thoughts or experiences in the comments!…
1 Parasite SEO: This Insanely Spammy SEO Tactic that WORKS (and Probably Shouldn’t) 5:53
5:53
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5:53Can risky SEO tactics like CTR manipulation, parasite SEO, and fake engagement really boost your Google rankings? We tested these controversial methods and uncovered surprising insights into their short-term gains and long-term pitfalls. Discover what works, what doesn’t, and why sustainable strategies are your safest bet for SEO success. Plus, learn expert tips for "near me" optimization, long title tags, and leveraging Reddit links to improve visibility.…
1 Local SEO Hack: Does CTR Manipulation Work Long-Term? 4:15
4:15
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4:15Can manipulating Google rankings with fake clicks work? We tested this with a restaurant’s Google Business Profile. The result? A temporary boost followed by a return to baseline rankings. Learn why CTR manipulation is unsustainable, its risks (like penalization by Google), and why long-term SEO strategies are better for your business. Watch the full breakdown of our experiment, the data, and expert insights. #LocalSEO #GoogleRankings Ep 25006…
1 The Secret Local SEO Trends That Experts Aren’t Sharing 37:46
37:46
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37:46In this video, we explore significant 2024 updates to local SEO, including Google’s “Review Jail,” new filtering mechanisms for fake reviews, and impactful changes to search result layouts. We also discuss handling profile issues like malicious pin relocations and SEO ranking shifts on mobile. Learn how these trends can affect your business and discover strategies to stay competitive and avoid costly penalties. Watch More: How Malicious Edits Can Impact Your Local Rankings https://youtu.be/uvQDMnPUw_g Check out Craig Campbell SEO for more expert insights. https://www.youtube.com/@CraigcampbellseoUk…
1 I Cracked the Code: How to Measure the REAL Value of a Backlink 56:45
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56:45Local SEO: The Experts Guide Ep 2 This video reveals groundbreaking insights on measuring the true value of backlinks, debunking the over-reliance on domain authority. Joy shares a four-step framework for effective link-building, explores the value of nofollow links, and outlines what to do when your site is penalized. The key takeaway: don’t underestimate anchor text and organic traffic metrics. Discover how to avoid penalties and maximize SEO results by focusing on quality, not quantity. Show Links: Local SEO: The Experts Guide Ep 1 - https://youtu.be/XeKthc-Ih3w You’re Doing Local SEO Link Building WRONG - https://youtu.be/aUSh6ygoR5M How Do Links Impact Ranking In The Local Pack? - https://youtu.be/PbUGM6sqJl8 Secret Link Building Tactic for LOCAL SEO Success! - https://youtu.be/P0PhDqp-P7U Kyle Roof’s SEO Masterclass - https://www.youtube.com/watch?v=qLGlPS8nw58 Google Algorithm Leak 2024 SEO Experts Reveal Their Insights - https://www.youtube.com/live/cymhsnWsZoQ?si=mVORjpx51Aez-fZK #BacklinkValue #linkbuilding #SEO READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL? Websites: https://www.sterlingsky.ca/ https://localu.org/ https://localsearchforum.com/ Blogs: https://www.sterlingsky.ca/blog/ https://localu.org/blog/…
1 🚀 The Truth About Link Building, Indexing & Citations That Will Change Your SEO Strategy 47:46
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47:46Discover groundbreaking insights on how link building truly impacts local SEO and Google rankings, based on three years of extensive testing. In this episode, we reveal surprising results showing that while link building significantly boosts organic rankings, its effect on local pack rankings is minimal. We also discuss how to evaluate the effectiveness of citations, avoid common link-building mistakes, and explore the persistence of "link echoes"—the phenomenon where ranking benefits remain even after a link is removed. Promo Links - 50 Free Credits Google index checker 1 credit = 1 check https://indexcheckr.com/?_aff=sterlingsky - use promo code 'joy50' to get 10% off Whitespark https://whitespark.ca/?ref=joy50 Article Referenced: https://moz.com/blog/link-echoes-ghosts-whiteboard-friday #localseo #seo #localsearch __________________________________________ READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL? Websites: Sterling Sky LocalU Local Search Forum Blogs: https://www.sterlingsky.ca/blog/ https://localu.org/blog/…
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