MORE Expansion Coming, Per Big 12 Football Coach: Taking ACC Teams Brett Yormark's Logical Next Step

Locked On Big 12 | Daily College Football & Basketball Podcast

Expansion can bring several potential benefits to the Big 12 Conference:

Increased Revenue: Adding new teams to the conference can lead to additional revenue streams from sources such as media rights deals, sponsorships, ticket sales, and merchandise. With more teams participating in conference events and competitions, broadcasters may be willing to pay higher fees for broadcasting rights, leading to increased revenue for the conference and its member institutions.

Enhanced Exposure: Expansion can broaden the geographic footprint of the Big 12, potentially reaching new markets and expanding its fan base. New teams from different regions can attract viewership and interest from fans who may not have previously followed the conference. This increased exposure can lead to greater visibility for Big 12 schools and their athletic programs, raising their profiles nationally and attracting top recruits.

Improved Competitive Balance: Adding new teams with strong athletic programs can enhance the competitiveness of the conference. Additional competition can motivate existing members to elevate their performance and invest in their athletic programs to remain competitive. A more balanced and competitive conference can lead to more exciting matchups and increased fan engagement, benefiting both the conference and its member institutions.

Opportunities for Rivalries and Traditions: Expansion can create opportunities for new rivalries to develop between existing and incoming teams. Rivalries are an integral part of college sports and can generate excitement, passion, and tradition among fans. Developing new rivalries can help strengthen the identity and culture of the conference while adding to the overall excitement of conference events and competitions.

Strategic Positioning for the Future: By expanding its membership, the Big 12 can position itself strategically for the future of collegiate athletics. In a rapidly evolving landscape, conferences must adapt and innovate to remain competitive and relevant. Expansion can help the Big 12 solidify its position among the Power Five conferences and ensure its continued success and viability in the years to come.

Overall, expansion has the potential to bring numerous benefits to the Big 12 Conference, including increased revenue, enhanced exposure, improved competitive balance, opportunities for new rivalries and traditions, and strategic positioning for the future. By carefully considering potential expansion opportunities and selecting new members that align with its goals and values, the Big 12 can strengthen its position as a leading conference in collegiate athletics.

Support Us By Supporting Our Sponsors!

Monopoly GO!
Get in the game and join your friends. Download MONOPOLY GO! now free on The App Store or Google Play.

Yahoo Finance
For comprehensive financial news and analysis, visit the brand behind every great investor, YahooFinance.com.

LinkedIn
These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/lockedoncollege. Terms and conditions apply.

Gametime
Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase.

FanDuel
FanDuel, America’s Number One Sportsbook. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning GUARANTEED That’s A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get started.

eBay Motors
From brakes to exhaust kits and beyond, eBay Motors has over 122 million parts to keep your ride-or-die alive. With all the parts you need at the prices you want, it’s easy to bring home that big win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)