PER TRUSTEE: North Carolina LEAVING ACC for "Higher Revenue," Expansion Big 12 Fighting SEC, Big 10

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding North Carolina to the Big 12 could potentially be a beneficial move for both the conference and the university:

Enhanced Competitive Balance: North Carolina has strong athletic programs across various sports, including basketball and football. Its inclusion in the Big 12 would add depth and competitiveness to the conference, providing additional quality matchups and rivalries.

Geographic Expansion: North Carolina would extend the Big 12's footprint into the Southeastern United States, tapping into new markets and fan bases. This expansion could increase television viewership, merchandise sales, and overall conference exposure in the region.

Academic Prestige: North Carolina is a prestigious academic institution known for its research and academic excellence. Its inclusion would align with the academic standards of the Big 12 and enhance the conference's reputation as a leader in both athletics and academics.

Financial Opportunities: Adding North Carolina could lead to increased revenue opportunities for the Big 12 through expanded media rights contracts, sponsorship deals, and other financial partnerships. The presence of North Carolina could attract corporate sponsors and boost overall revenue for the conference.

Cultural Fit: North Carolina shares similar values and traditions with many of the current Big 12 member institutions, making it a potentially good cultural fit for the conference. Its addition could strengthen existing rivalries and foster new relationships among member schools.

Overall, adding North Carolina to the Big 12 could offer strategic advantages in terms of competitive balance, geographic expansion, academic prestige, financial opportunities, and cultural fit. However, any decision to expand would require careful consideration of various factors, including logistical challenges, financial implications, and the potential impact on existing conference members.

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