Washington State, Oregon State Heading to Expansion Big 12 by 2027 via Realignment Twist is On Table

Locked On Big 12 | Daily College Football & Basketball Podcast

If Washington State and Oregon State were to join the Big 12 Conference in an expansion, it would bring several potential benefits and contributions to the conference:

Geographic Expansion: Adding Washington State and Oregon State would extend the Big 12's geographic footprint into the Pacific Northwest, tapping into new markets and fan bases in that region. This expansion could increase television viewership, merchandise sales, and overall conference exposure on the West Coast.

Competitive Balance: Both Washington State and Oregon State have competitive athletic programs in various sports, including football and basketball. Their inclusion would add depth to the Big 12's roster of teams and enhance the overall competitiveness of the conference.

Rivalries and Matchups: The addition of Washington State and Oregon State could create new rivalries and matchups within the Big 12. Traditional rivalries between these schools and existing Big 12 teams, as well as potential cross-conference matchups, could generate excitement and draw attention to the conference.

Academic Prestige: Washington State and Oregon State are respected academic institutions with strong research and academic programs. Their addition would align with the academic standards of the Big 12 and enhance the conference's reputation as a leader in both athletics and academics.

Financial Impact: The inclusion of Washington State and Oregon State could potentially increase revenue opportunities for the Big 12 through expanded media rights deals, sponsorship agreements, and other financial partnerships. Their presence in the conference could attract new corporate sponsors and boost overall revenue streams.

Overall, the addition of Washington State and Oregon State to the Big 12 would bring geographic expansion, competitive balance, new rivalries, academic prestige, and potential financial benefits to the conference, enriching the overall experience for student-athletes, fans, and stakeholders alike.

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