Living Longer and Better

Longitudes Radio

Invent life tomorrow.

That’s the central mission for Joe Coughlin of MIT’s AgeLab, who says we all need to rethink everything about how to serve adults living longer and longer.

Nowhere is this calling more pressing than in healthcare, where people are reimagining the “doctor’s office,” increasingly turning to care from the comfort of their own home and getting tested before they get sick.

At the same time, the global outsourced healthcare logistics market will grow to $102 billion by 2021, fueled by soaring growth rates in Asia and the Middle East — eclipsing the uptick in the United States. This provides new opportunities for companies of all sizes looking to enter new markets.

That’s why UPS continues to expand its global footprint of healthcare distribution facilities and capabilities. It’s also why the company hired Chris Cassidy, a former senior logistics executive from a leading pharmaceutical company, as president of Global Healthcare Logistics Strategy.

In part two of their conversation, Cassidy and Coughlin explore how care providers and patients are driving the need for a new brand of healthcare logistics — requiring an ecosystem of companies meeting not just needs but wants.

Coughlin dispels the three greatest myths about the aging population, as well as the greatest barriers for companies looking to serve those driving the longevity economy.

Inventing life tomorrow, Coughlin and Cassidy argue, is now more about delivering life-defining experiences than accruing stuff.

And it’s not just about living longer. Is your company prepared to help people live better?

If you missed it, listen to part one of the podcast.