))
Alison Smith - Umai Marketing
Manage episode 349022188 series 3178749
Content provided by Chad Sakonchick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Sakonchick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What makes you select an item off the shelf in your local grocery store? Pretty packaging, the name, or just a feeling? Social media companies like Facebook have become behemoths because they can sell ads on a very granular level to marketers. Alison Smith at Umai Marketing does just that for Consumer Packaged Goods (CPG). Having bounced around from the family pump business, to LA fashion, and drop shipping in Vietnam; she now helps you make the decision on which eggs or coffee to pull off the shelf long before you step into the store.
25 episodes
Share
