Connecting The Dots Between Strategy, Marketing And Innovation To Drive Customer-Centricity

Lost In Transformation

Do you have the courage to change your business model and strategy? To really challenge the status quo, you need to spend some time and energy on radical areas as well as be efficient with your existing business model.
This episode features AJ Boelens, Managing Director at Innovation Connected and leading practitioner for customer-centric strategy and innovation. Tune in to learn how to create value for your customers by linking strategy, innovation, and marketing, and to learn all you need to know to efficiently bring radical ideas to life.

Chapters

1. Connecting The Dots Between Strategy, Marketing And Innovation To Drive Customer-Centricity (00:00:00)

2. AJ's background and experience (00:01:42)

3. What led AJ to becoming an independent consultant? (00:02:25)

4. How was many companies' way of working before AJ consulted them? (00:04:45)

5. Breaking free from product-oriented structures: Helping MNCs innovate like startups (00:04:47)

6. The underlying problem companies need to tackle (00:06:43)

7. Creating value for customers: The benefits of linking strategy, innovation and strategic marketing (00:07:48)

8. Steps companies need to take to address their underlying problems (00:11:20)

9. Encouraging to change on a higher level: Bringing radical customer-centric ideas to life the right way (00:12:05)

10. A concrete example of AJ's work with one of his clients (00:15:38)

11. What was the biggest challenge AJ faced? (00:22:16)

12. Example of a failed experiment in AJ's work (00:25:56)

13. What's next for AJ? (00:32:08)