230. Creating A Culture of Sales in Your Company with Nikki Rausch, CEO of Sales Maven

Luminary Leadership Podcast

In this episode of the Luminary Leadership Podcast, I am bringing on a close friend and mastermind client of mine, Nikki Rausch. Nikki is an author, incredible speaker, and CEO of Sales Maven. She is a powerhouse when it comes to sales as she has worked with mega corporations. This conversation is about offloading the pressure of sales in your business so you do not become the bottleneck of growth in sales revenue.

We dive into the mindset, psychology, and tactics that business owners need to adopt to let go of the sales process. Nikki highlights how crucial it is to train team members to recognize buying signals, spark curiosity, and build relationships with prospects. We also discuss leadership, vision casting, and how to empower teams to contribute to the company's mission, sharing practical strategies for creating a sales-driven culture within a business.

Episode Outline:

• Challenges of Letting Go of Sales (00:01:05)
• Authenticity in Sales (00:13:33)
• Tactics for Equipping Team Members (00:18:32)
• Planting Seeds in Sales Conversations (00:21:21)
• Closing Sales Conversations (00:32:41)
• Defining Leadership (00:44:29)

Resources from this episode:

• Sales Maven Website
• Follow Nikki Rausch on Instagram
• Sales Maven Podcast
• The Focused Entrepreneur
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode230

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [e-mail]. We'd love to chat!
• Connect with me on Instagram!

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