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What Do Luxury Customers Want Before They Buy?

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Manage episode 343384034 series 2922788
Content provided by Karen Howell | The May Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Howell | The May Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?

You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.
Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.
Show Notes
View the full show notes here

About Luxury Cultivated
Luxury Cultivated is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand.
About The May Creative
The May Creative is a strategy-first luxury branding and web design studio that helps high-end businesses exude their brand brilliance to amplify their competitive advantage, increase conversions, and build brand loyalty.
Complimentary Luxury Brand Experience Guide
Does your brand exude luxury? Discover 7 Facets to a Successful Luxury Brand and Website Experience. Download the complimentary Luxury Brand Experience Guide.
Reserve a Luxury Strategy Session
Have a business challenge that you want to solve? Or have questions about how to elevate your brand? Reserve a 60-minute Luxury Strategy Session, and we’ll dive deep into your business.
Stay Connected
...

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 343384034 series 2922788
Content provided by Karen Howell | The May Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Howell | The May Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send me a Text Message

It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?

You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.
Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.
Show Notes
View the full show notes here

About Luxury Cultivated
Luxury Cultivated is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand.
About The May Creative
The May Creative is a strategy-first luxury branding and web design studio that helps high-end businesses exude their brand brilliance to amplify their competitive advantage, increase conversions, and build brand loyalty.
Complimentary Luxury Brand Experience Guide
Does your brand exude luxury? Discover 7 Facets to a Successful Luxury Brand and Website Experience. Download the complimentary Luxury Brand Experience Guide.
Reserve a Luxury Strategy Session
Have a business challenge that you want to solve? Or have questions about how to elevate your brand? Reserve a 60-minute Luxury Strategy Session, and we’ll dive deep into your business.
Stay Connected
...

  continue reading

8 episodes

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