From One Idea, Many Creations: The Recipe for Repurposing Content in Your Marketing Strategy

Mad Marketing Mums

As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.

Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit of time in the evening. You take one idea and show it in many different ways, and in turn, your posting calendar fills up and you are spending less time creating new content.

In this episode, we're discussing repurposing content and why it needs to be part of your marketing process.

This episode covers:

• What repurposing content means
• Reasons why it's crucial to repurpose content
• What types of content can you repurpose
• Easy and efficient ways to repurpose various forms of content
• Our favourite quick tips

Read the full show notes at https://www.madmarketingmums.com/episode21

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.