How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™

Mad Marketing Mums

We read The Sprout Social Index™ so you don’t have to!

What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.

The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.

In this episode we summarise the key takeaways and what they mean for your small business marketing.

This episode covers:

• How the pandemic changed the way we socialise, research, browse and shop;
• Why consumers follow brands online (and what type of content they want to see);
• What makes a brand memorable and how you can improve your customer experience online;
• What consumers really think of AI; plus
• Other ways you can utilise social media - not only as a communication channel

Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41

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