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How To Market Your Super-Niche Business Online with Michelle Lange
Manage episode 359124781 series 3425725
Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!
In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.
Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:
- Marketing issues experienced by those working in a super-niche industry
- The mindset shift required to succeed online when marketing your niche business
- How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
- Tactics to get more eyes on your niche or highly-regulated business.
Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18
Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
61 episodes
Manage episode 359124781 series 3425725
Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!
In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.
Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:
- Marketing issues experienced by those working in a super-niche industry
- The mindset shift required to succeed online when marketing your niche business
- How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
- Tactics to get more eyes on your niche or highly-regulated business.
Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18
Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.
61 episodes
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